Movie review: Sunsilk Real FM

So, this was a blogger meet cum screening conducted by Indiblogger and Sunsilk. The movie, which was screened, was Sunsilk Real FM, this was inspired by Sunsilk.

Initially, I expected it to be a yet another branding exercise by Sunsilk, but my views were very different after its screening.

The important thing is the movie focuses on the values of brand and not the products.

The story revolves around the girl name Ria. Ria is a very normal urban girl. Her dad is a Managing Director of a radio station named Real FM. 

One fine day, the staff of the radio station threatens to resign, if there appraisals, which were due, are not brought in. But, the company has suffered a severe loss and hence the appraisals were not possible. The entire staff resigns and the MD suffers a heart arrest.

Instead of feeling helpless and complaining, Ria takes it upon herself to run the radio station. She and her friends manage to pull it off, for the special Independence day.
The movie also captures the personal relationship between characters.
The characters are well-created and acting suits the bill.
The humor, in the movie, is sensible and it comes almost naturally to the characters, the best part is, it is not forced in to the film, like in many hindi films.

The underlying message of the movie is the readiness of younger generation to take responsibility upon themselves during the time of crisis. The "Bring it on" message is passed with subtlety and dignity.

The movie, in a way also touches upon two very paradoxical aspects of modern generation.
One, when the entire staff, mostly youngsters(RJ's), leave the organization because their salaries were not revised.
Another, when Ria and her friends take up the responsibilty to save the station.

The journey of the characters towards keeping the radio stations working is indeed interesting.
In a bid to make the Independence day for the listeners interesting, Ria and Co. come up with an idea to play a song from every state of India. The music was raw, rustic and yet seemed very modern.

Another idea, was to ask the local people of Mumbai questions like "Which rule would you like to break?" and "What do you want to do for your country?", as Mumbai is in many ways microcosm of India.

The song at the end of the film "Ab tak safar acha raha..", sung(in the movie) by one of Ria's friends, who was hesitated to sing, despite having great voice is indeed mesmerizing and leaves you with a sense of happiness. It also has meaningful lyrics.

A lot of characters come in to play, all of them connect with you in some or the other way.

It was indeed a feel good film..:)
It scored well on every aspect, the best thing being that Sunsilk promoted itself in a very decent and subtle manner..:)

I will rate it 4/5..:)
This movie will be broadcasted on 23rd March, 7 Pm on MTV..:)

Here is the youtube link to to the video of the song
Ab tak safar acha rha..:)

Audio song

Mp3 Ab tak safar Acha raha

To download the video of song visit
Download Ab tak safar acha raha..