Movie review: Sunsilk Real FM


So, this was a blogger meet cum screening conducted by Indiblogger and Sunsilk. The movie, which was screened, was Sunsilk Real FM, this was inspired by Sunsilk.
Initially, I expected it to be a yet another branding exercise by Sunsilk, but my views were very different after its screening.
The important thing is the movie focuses on the values of brand and not the products.




The story revolves around the girl name Ria. Ria is a very normal urban girl. Her dad is a Managing Director of a radio station named Real FM. 
One fine day, the staff of the radio station threatens to resign, if there appraisals, which were due, are not brought in. But, the company has suffered a severe loss and hence the appraisals were not possible. The entire staff resigns and the MD suffers a heart arrest.
Instead of feeling helpless and complaining, Ria takes it upon herself to run the radio station. She and her friends manage to pull it off, for the special Independence day.
The movie also captures the personal relationship between characters.
The characters are well-created and acting suits the bill.
The humor, in the movie, is sensible and it comes almost naturally to the characters, the best part is, it is not forced in to the film, like in many hindi films.

The underlying message of the movie is the readiness of younger generation to take responsibility upon themselves during the time of crisis. The "Bring it on" message is passed with subtlety and dignity.

The movie, in a way also touches upon two very paradoxical aspects of modern generation.
One, when the entire staff, mostly youngsters(RJ's), leave the organization because their salaries were not revised.
Another, when Ria and her friends take up the responsibilty to save the station.

The journey of the characters towards keeping the radio stations working is indeed interesting.
In a bid to make the Independence day for the listeners interesting, Ria and Co. come up with an idea to play a song from every state of India. The music was raw, rustic and yet seemed very modern.

Another idea, was to ask the local people of Mumbai questions like "Which rule would you like to break?" and "What do you want to do for your country?", as Mumbai is in many ways microcosm of India.

The song at the end of the film "Ab tak safar acha raha..", sung(in the movie) by one of Ria's friends, who was hesitated to sing, despite having great voice is indeed mesmerizing and leaves you with a sense of happiness. It also has meaningful lyrics.

A lot of characters come in to play, all of them connect with you in some or the other way.

It was indeed a feel good film..:)
It scored well on every aspect, the best thing being that Sunsilk promoted itself in a very decent and subtle manner..:)

I will rate it 4/5..:)
This movie will be broadcasted on 23rd March, 7 Pm on MTV..:)

Here is the youtube link to to the video of the song
Ab tak safar acha rha..:)

Audio song

40 comments:

  1. It was awesome short movie. Awesome Awesome Awesome

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  2. nyc movie...the best part of movie is when in climax ria's frnd sang dat beautiful song, loved her voice, gr8 job

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  3. can you please make a video of that song "ab tak safar acha raha is mod se jaun kaha " it was lovely i searched it on web but couldn't find it i want to download it .. please.. beg uh ...

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  4. hey song ab tak safar acha raha is awsome..
    want to download. can u give a download link...

    ReplyDelete
    Replies
    1. sorry man! I dnt have the link or the song..:)

      Delete
  5. heyy the song ab tak safar acha raha is awsome. loved it.
    is it available to download????

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  6. what is the name of that actress act as ria?

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  7. Really the last song ab tak safar accha raha touched. want to download gyes pls give link. lovely song. awesome


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  8. i want the song ab tak safar acha raha ...pl can u post it or make it downloadable

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  9. hey guys, if u like and want to download this song then click on given link
    https://www.youtube.com/watch?v=De9eWDNUwv8

    ReplyDelete
    Replies
    1. Incomplete song

      Delete
  10. D song is superb nd so is d idea of d show. Luv it

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  11. Just watch it. Simply awesome..

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  12. Just watch it. Simply awesome..

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  13. It tuchd me insyd,out..gr8 job, song..icing on d cake..

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  14. Superb short n swt mve.tooo gud

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  15. It was really wonderful to see such deep thoughts in the movie and that too in the ending song

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  16. Plzz give me d download link of this song as audio! Awesome1
    waitn fr it :)

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  17. Awesome short movie. The song ab tak safar acha raha is superb...!!! Waiting for download link of the song

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  18. Last song of Uttarakhand was amazing guys..... Keep on doing.

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  19. Vaibhavi Sawant31 March 2014 16:51

    I want to download dat song ab tk safar accha raha as audio pls send me di link plss... dats awsome one....I love it...♡

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  20. You can download the song here!!
    https://db.tt/MGaHsXrc

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  21. Its an awsome movie MTv n sunsilk has done a great job the best part of d story is that it has picturerise all the 28 states as 1 n having songs Sung by diff states jus adds up to the beauty of the story u guys hv done a great job well done

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  22. the whole of the episode was good as such...i think at certain point we can all relate to some character in a way..also it was as simple as it could get yet in a poetic manner...loved it.. :)

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  23. I just love that last song....
    Thank you....

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  24. its a awesome guyes.........superb...<3 it yr.....all done grt job...keep it up...

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  25. awesome short movie.....i just <3 it guyes......all done fab. job yr.....keep it up.....n all songs r awesome.....n last one is marvelous......can u plz tell me who is the singer of that song??? keep it up..

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  26. its awesome short movie ....n i jus <3 it guyes......all done fab. job. n who is the singer of ' ab tak safar acha rha'....its a magical voice ...plzz tell me her name....n keep it up......god bless u...

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  27. please give the link of of above said song(mp3) that will be easily availabale to the listeners. thanks for the song

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  28. Thank u sooooo much for d dwnload link of ab tk safar...I ws so anxious t dwnld it..I evn want d lyrics if u cn help plzz

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  29. awsum movie ..song was phenomenal..loved d words..want lyrics

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  30. awsum movie ..n phenomenal song...want lyrics?..loved d words

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  31. ab tak saraf acha raha :* <3

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  32. This song is awesome and i even liked thee song from punjab sung by the boy.. "khud se ger tha duniya se ber tha, hal mera aisa tere bager tha" can u please let me the song available, thanks.

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  33. Now the link is updated! and the full song is available..Cheers!!

    ReplyDelete
  34. varsha sharma7 April 2014 19:58

    it was ossummmm....... great job...!! U have given encouragement.....

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  35. Awesome movie man.....last song was rocking

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  36. Y can't we download this song???

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  37. Hii dhiren !!! Can I plz have d link for d Punjabi song...

    ReplyDelete

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Hello,
I am Dhiren Navani, a computer engineering student and a blogger.
My interests are politics, cricket, poetry.(not in same order)

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